"How much should I spend on Google Ads?" is the question we get asked most by small business owners in Patna. The honest answer: it depends on your industry, competition, and goals — but there is a practical framework you can use to decide.
1. Start With a Test Budget, Not a Guess
Never commit a large monthly budget on day one. Start with a small test budget — around ₹300–₹500 per day — for 2-3 weeks. This gives Google's algorithm enough data to optimize your campaign, and gives you real numbers on cost-per-click and conversion rate for your specific business.
2. Calculate Your Realistic Cost-Per-Lead
Before setting a monthly budget, work backwards from your business goals:
- How much profit do you make per customer/sale?
- How many leads do you need per month to hit your target?
- What's an acceptable cost per lead (usually 10-20% of profit per sale)?
This tells you the maximum you can afford to spend per lead — and from there, your monthly budget becomes a simple multiplication.
3. Search Ads vs. Display Ads Budgets
For most local service businesses (salons, clinics, coaching centers, shops), Search ads — which show up when someone actively searches for your service — convert far better than Display ads (banner ads on other websites). We recommend allocating 70-80% of your budget to Search campaigns when starting out.
4. Use Location Targeting to Avoid Wasted Spend
If you serve Patna and nearby areas only, restrict your ad targeting radius accordingly. This alone can cut wasted spend by 30-40% for local businesses that otherwise pay for clicks from users outside their service area.
5. Typical Charges When Working With an Agency
DigiBelief's Google Ads management follows a transparent slab structure based on your ad spend — the smaller your budget, the higher the % management fee (since setup effort is similar regardless of spend), scaling down as your budget grows. Full details on our pricing page.
6. Track, Don't Guess
Set up conversion tracking (calls, form fills, WhatsApp clicks) from day one — without it, you're optimizing blind. Our Advertising & Marketing team sets this up as standard on every campaign.